This question can leave many marketing managers and business owners in a cold sweat. “Do I have a high resolution version of my logo? I have a JPG, does that count?”
How many times have you gone to use your company logo and struggled to access the right file? One major issue that we come up against time and time again is obtaining high resolution logo files from our clients. This should be simple right? You’ve had your logo designed professionally and it appears on your website, company stationery, even on your staff’s work clothing. But all you can find is a JPG on your system and you have no idea if it’s high resolution or not.
Why does it matter if it’s high resolution?
Depending on its end use there are many file formats each with their own uses. JPG, EPS, GIF, PNG, AI, PSD are all commonly used in the production of marketing materials. However many of us just aren’t aware what the differences are between these formats and when to use which file. That’s where we come in. It’s our job to use the right logo format for the right solution.
Vector format is king
We often ask our clients for vector versions of their logo. A vector file can be EPS or AI files and should be the file format ideally used when sending items to be professionally printed. Both of these formats can be unreadable for many users if they don’t have the right software. But these file formats are key when reproducing your logo as, when created correctly, they are lossless which means they can be scaled to any size without losing quality or becoming pixelated. This is essential when producing any items that are bigger than your average A4 sheet. Posters, banners, exhibition stands etc. would all need to use vector versions of your logo however to ensure clarity and reproduction quality, any material you have produced professionally should use a vector format.
Web and digital have different requirements again. Screen resolution is 72dpi (dots per inch) and vector formats are not recognised in web coding for instance. JPG, GIF and PNG are the most common on screen format but each of those have various nuances and each should be used depending on the particular situation.
We understand that figuring out which file format to use can sometimes be confusing. That’s why using a designer is helpful. We will always use the most appropriate file format for the specific use.
What you’ll get from a logo design with us
One thing that we will always do is to provide you with a full set of logos once we’ve gone through a rebranding process. This includes the logo we’ve designed supplied in various file formats and colour ways. We also provide a quick reference sheet so that you can see what that EPS looks like even if you can’t open the file on your computer.
We’re always on hand to advise you on which logo to send and where should you ever need any advice.
We will never just send you a JPG of your logo and leave it at that. We will always supply you with a set of logos in various file formats to cover every eventuality. If you’ve gone through a rebrand process and don’t have a complete logo set get in touch and we’ll see if we can help.