How we created a new brand for My School Fund to promote an exciting new initiative that can boost school fundraising efforts.
BRIEF
Our existing client, ESPO, approached us to develop a new brand identity for My School Fund, a unique initiative which allows both schools and parents to benefit from aggregated spend in participating retailers.
With only the logo to guide us, the brief was to build My School Fund into a fully respected brand within the education market that will capture the imagination of schools and parents and be seen as a friend/helping hand to help schools boost their budgets.
APPROACH
Working through our brand process we were able to define the best way to appeal to the target audience.
The brand focussed around the concept of ‘You + Us = More’. This simple equation reflected the message of My School Fund and aimed to reflect the educational element to the brand. We used maths iconography throughout to reinforce this winning formula and developed the creative brand elements that would help to deliver well designed and appealing marketing material.
The brand needed to work well across a number of different channels including website, print, social, digital, merchandise etc. and appeal to schools and parents and guardians alike. It therefore needed to be versatile, strong and eye catching to work well in the education environment.
We brought the logo to life creating specific assets supported by a set of brand guidelines that allow My School Fund to create multiple pieces of marketing material in line with the branding.
DELIVERABLES
The result is a bold, eye catching and flexible identity with clear guidelines on how to use the brand in the future and across different platforms.
From posters, leaflets and notebooks to mailerboxes and website design, the project covered all aspects of marketing delivery. With its bright and colourful look and feel, My School Fund have been able to confidently launch this initiative on budget and on time.
IMPACT
“Working with Jo has been a pleasure. We came to her with the very basic beginning’s of a brand that we wanted to develop and she turned it into something really impressive that we are proud of and excited to show off to our customers and stakeholders.
She is always very professional and will provide additional input on other areas that may impact on the project where relevant, which was very helpful as it took into account things that may not have initially been considered. We’re really happy with the quality of the work that’s been produced and feel well equipped and confident to now go to market with our brand and a full suite of marketing collateral.”
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