Embarking on a journey toward sustainability feels a bit like stepping into unknown territory. At Lococo Creative, we’re navigating this course with genuine passion and enthusiasm, fully aware that our path might not be the smoothest. This blog is an open journal of our efforts—occasionally clumsy, often uncertain, but fueled by a deep-seated commitment to make a positive impact on our environment.
Working with Purpose
Over a year ago, we committed to becoming a Climate Active Workforce with Ecologi. We recognised the urgency of the climate crisis and our responsibility as a creative force. As a small business, navigating the path to net zero can be really difficult and extremely time-consuming and costly. This isn’t to say we aren’t prepared to work hard to achieve these goals but we wanted to start making a difference straight away.
Enter Ecologi. From reforestation to renewable energy or restoring habitats, our funding goes directly to the projects making a real impact for our planet. It’s not just about planting trees. It’s about cultivating a mindset shift, a recognition that our actions, no matter how small, contribute to a collective effort.
David Attenborough, a voice we all respect and heed, emphasises that the time for action is now. His deep concern for the planet, voiced in documentaries like “A Life on Our Planet,” echoes our sentiment. We might not have the global reach of Attenborough, but we share the urgency and passion for a sustainable future.
Our Shared Workspace Choice
Choosing to work in a shared workspace not only helps to do good for the planet by sharing our resources. It also helps us to foster relationships with other organisations, sharing knowledge and experience with other ambitious and growing businesses. By sharing a workspace, we’re not just cutting down on business fuel and energy consumption; we’re fostering a sense of community and shared purpose.
In the book “The Future We Choose,” Christiana Figueres and Tom Rivett-Carnac provide a roadmap for a sustainable future. They emphasize the importance of collective action and shared responsibility. Our choice to work in a shared workspace aligns with their vision—a microcosm of collaboration contributing to a macrocosm of change.
Progress, Not Perfection
A key part of the very nature of what we do is helping to ensure that our client’s brand is delivered creatively and consistently across all the marketing touchpoints. For many, this still includes print. It’s not feasible in many cases to move to a completely digital world and nor do we want to. There really is something special about opening a fantastic piece of print! However, there are things we can do to reduce our paper consumption for the non-essential brand-building aspects of our job.
In our quest for an internal company paperless future, we acknowledge the awkwardness of the transition. It’s not about having it all figured out but about the continual effort to reduce our environmental impact. While it may seem like a slow journey through uncharted territories, every document saved digitally is a step toward a sustainable future. This has meant that we have transitioned from paper sketchbooks to digital and moved all accounting practices into the cloud. We also now aim to present our proposals and creative ideas on screen rather than in print. It has also meant making better choices in terms of the suppliers we use and the more conscious choice of paper stocks for those all-important brand-building pieces.
Video Conferencing for Reducing Carbon Footprints
Our adoption of video conferencing came initially as a by-product of COVID-19. But our ongoing use of it is a conscious effort to minimise our travel implications. It’s not always a seamless journey; frozen screens, sound dropping out and lagging connections are all part of the process. Yet, it aligns with the broader goal of reducing carbon emissions associated with business travel.
The carbon emissions from business travel contribute significantly to the overall carbon footprint of companies. Our move to a video conferencing-first solution is a small but meaningful step in mitigating this impact.
Organised Chaos in the Cloud
With such a huge variety of online cloud-based applications to support business, the choice may resemble a digital jungle at times. We’re trying to navigate this space with purpose. It’s about finding the balance between efficiency and environmental responsibility. While it might not be perfect, every effort toward digital organisation is a step closer to our sustainability goals.
Digital technologies, while vital for communication and efficiency, also have a carbon footprint. Our commitment to organised online systems reflects our awareness of the environmental impact of our digital practices. We’re constantly working on improving them for both the planet and our clients.
A Dynamic Commitment to Improvement
Our commitment to sustainability is not a one-time event but an ongoing process of improvement. It’s a constant review of our work processes, seeking ways to enhance efficiencies and reduce resource consumption. The journey is dynamic, and our willingness to adapt is the wind in our sails.
Sustainability is not a destination; it’s a journey of continual improvement. Recognising the need for adaptability and change is crucial for creating lasting positive impacts.
Navigating with Purpose
Our journey toward sustainability is underpinned by a sense of urgency, inspired by leaders like David Attenborough and the insights from “The Future We Choose.” While we may not have all the answers, our commitment to progress is unwavering. It’s not about perfection but the sincere effort to make a difference.
As we navigate the green path, we invite you to join us. This isn’t a journey reserved for the experts; it’s an open invitation to all who share a passion for our planet. Let’s navigate this uncharted territory together, learning, adapting, and working toward a future where sustainability isn’t just a goal but a way of life. 🌿🌎
#LococoCreativeEcoJourney #SustainabilityAdventure #GreenPassion #EcoEnthusiasts
