How we helped OpusVL refresh their brand to celebrate 20 years in business.
BRIEF
After 20 years in business, OpusVL wanted to create a consistent and unified look and feel for their brand.
Over the years design styles had been developed, colours had been added and an iconography set had been created. But without any specific brand guidelines this had resulted in a look and feel that didn’t reflect their company or appeal to their target market.
APPROACH
A full and thorough creative brief is the starting point for any of our projects. We worked with OpusVL to complete our creative brief and brand pyramid documents.
These documents enable us to get to the very heart of the project and understand the objectives and the target market before we begin. We then consolidated the findings from these documents into one overview document where we answered six key brand questions. This document then acted as the backbone for all of our work and was at the core of the OpusVL brand refresh.
We helped OpusVL to refocus their brand by working through the values, personality and ideal customer to get to the heart of their business.
DELIVERABLES
Conducting a complete brand review, we worked through our brand development process to transform their identity.
A full and thorough overhaul of the brand assets, styles and messaging led to a fresh new look for the OpusVL team providing them with a brand to be proud of.
The existing brand acted as a great starting point but by refining colour palette, iconography, graphic devices and typography to name but a few, their brand has been transformed.
An in depth set of brand guidelines have been created which enable OpusVL to produce their own internal content while maintaining their brand consistency. The old look and feel gives way to a clean and contemporary new one ready to move them forward as they step into their next twenty years of business.
IMPACT
“We started working with Jo and Lococo in June 2019, initially to develop our brand and identity. Right from the first meeting we felt that Jo really “got us”, understanding what we were about and the image we wanted to present.
The quality of all the designs and assets produced has been top notch, exactly what we were after. But there is another side to working with an agency, which is their approach and ways of working. We have consistently found Lococo to be highly professional, with a strong focus on project management and keeping to timescales. To summarise; the branding project delivered by Lococo has been transformational to our marketing activities. Jo’s expertise really shines through, and we would definitely recommend her to other clients.”
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