How we helped The Orange Partnership modernise their brand and make an impact.
BRIEF
The Orange Partnership, a specialist chartered accountant consultancy, wanted to uplevel their brand identity to give them stand out in what can be a fairly dry market place.
Working in collaboration with Jam Creative Marketing, we defined the requirements for the rebrand. The Orange Partnership wanted to update their existing logo and identity to a brand with impact that oozed professionalism and reflected them as a business.
APPROACH
With a quite a long company name, the existing logo was set in an elongated landscape format making it ineffective and difficult to manage on social media platforms.
The Orange Partnership logo before the rebrand…
The visuals that were used in the logo weren’t reflective of what they did as a business and they wanted to remove the strapline ‘financial forensics’ from the logo marque itself to make it more succinct. Our aim was to create an impactful and modern identity which would work well across social media. It needed to be easily recognisable and better reflect their service offering.
We looked at the existing logo as inspiration for the new one, taking the positives from the existing identity forward into the new.
DELIVERABLES
Our design process led to the presentation of three creative concepts for The Orange Partnership to choose from, each with their own strengths and focus.
The chosen concept was a logo which not only created a strong visual impact but also integrated a clever visual link to the core of The Orange Partnership’s offering. The bold ‘O’ logo subtly includes a graphic of magnifying glass, reflecting their ‘financial forensic’ approach; examine, scrutinise and investigate.
The new brand was exactly what they had hoped for and has been rolled out across all of their marketing collateral. We worked with them to create an updated business stationery suite, proposals, internal documentation templates and a full brand identity guidelines document. These guidelines ensure that any new collateral created can remain consistent with the rest of the brand.
TESTIMONIAL
“I have worked with Jo since 2014 on a variety of projects on behalf of my clients, from branding to marketing collateral and website design.
Jo has a great ability to fully understand the brief and has delivered way beyond expectations time and time again. Jo will always look at the bigger picture and is a great sounding board for projects ideas.
I would have no hesitation in recommending Jo and look forward to working with her for many years to come.
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