Developing a new brand identity for Mobius Improvement, a business consultancy focussed on delivering business change and growth.
BRIEF
Mobius Improvement was founded as a business consultancy in 2015 by Simon Danks, a chartered engineer with an impressive 30-year track record in manufacturing, production and business improvement.
Mobius Improvement specialises in the manufacturing, construction and logistics industries and offer consultancy services to deliver business change and growth. When starting out, Mobius Improvement wanted to develop their logo and brand identity to create a professional and well established look and feel that reflected both their experience and knowledge. As a new business, creating a sense of authority and professionalism were key factors in building trust with new clients.
APPROACH
After working with Mobius Improvement on a thorough completion of their creative brief, we helped them to define their messaging and approach.
By taking the time to understand their business and service offering we were able to develop a logo and brand identity that reflected the very core of their business. Mobius Improvement help others to identify areas for change and improvement, always thinking and developing and never standing still.
Their name itself was inspired by the Möbius strip, a one-sided surface with no boundaries. It looks like an infinite loop and this idea of never-ending change influenced our design thinking.
DELIVERABLES
Our solution to the brief was to create a logo suite with potentially infinite variations, reflecting their business perfectly and creating a dynamic and engaging identity.
We created various graphic representations of a Mobius Strip icon and used these to create a logo family that worked together harmoniously and consistently but kept the brand looking fresh and interesting.
After producing the initial logo marques we went on to develop their brand identity, utilising the colours, fonts and graphic elements from the logo to create a coherent look and feel to their brand.
To date we have produced leaflets, stationery, website design and development and exhibition design. We have also produced internal templates in Word and Powerpoint to allow them to easily create their own documentation while still retaining their brand consistency.
IMPACT
“Working with Lococo Creative to create a logo and "image" for my business was a very rewarding experience.
Not only did I get a first class product at the end of the process but the process itself, in particular the questions that they asked, helped me during the early days of establishing Mobius Improvement. Their creativity has given my business a look to be very proud of.”
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